Features
Bikers a boon for local economy
TAHLEQUAH DAILY PRESS — In the past, bikers could be known as a rough lot, and often, their presence in a town may not have been all that welcome.
But times have changed.
Today’s biker might be a doctor, an accountant or a local pastor. And these modern groups of motorcycle enthusiasts are part of a growing financial boom in the area.
According to Riding South magazine, as of June 2006, there were 100,974 registered motorcycles in Oklahoma.
Combine Oklahoma’s numbers with those in Texas, Colorado, New Mexico, Missouri, Kansas and Louisiana, and that adds up to a regional motorcycle community that is more than 800,000 strong.
For many business owners, that means money. From the bikes themselves, to equipment, gas, food, clothing and lodging, the financial gain of being biker-friendly can bring big bucks.
Tahlequah resident Dr. Harry House is a biker himself, and member of the local Priesthood Motorcycle Ministry.
House has seen firsthand some of the crowds that motorcycle events can draw. But does it mean money for the local economy?
“I’m sure it does,” said House. “There’s the rally [Quicksilver Motorcycle Rally] that comes through town. I think in the past, there’s been around 3,000 to 4,000 bikes come in for that.”
House has done plenty of his own traveling with the Priesthood.
“We haven’t done much this year, but during one of our bigger ministries, we put in as much as 24,000 miles on our bikes,” he said.
According to House, the region’s scenery makes for a prime riding destination.
“The bikers around here love to ride the mountains, so they head east,” House said. “Eastern Oklahoma and western Arkansas are a great ‘scooter place’ – anything that curves really, around here Highway 10 is real big.”
But it isn’t just the travel that brings an economic boost, regular maintenance and upkeep are another source of revenue for many local businesses.
“I’d think the average biker probably spends a couple of thousand a year on his bike,” said House.
Like House, Tahlequah resident Steve Kirkpatrick has spent plenty of time traveling by bike.
“I’ve ridden a lot, probably more in the past,” said Kirkpatrick. “I rode to Sturgis [S.D.] in ‘99, and I’ve been to the Fayetteville [Ark.] Bikes, Blues and Barbecue two or three times, and I’ve done the Pawhuska rally about three times.”
For business owners along the way, riders like Kirkpatrick and House mean income from stays in hotels, visits to restaurants and the ever-necessary fuel stops.
“I spent a substantial amount customizing the Softail,” Kirkpatrick said with a laugh. “Then I probably have to spend a few hundred a year on maintenance.”
Not to mention the necessary gear.
“You’ve got to have leather if you’re going to ride in the winter,” said Kirkpatrick. “Or as bikers call it, ‘leather weather.’”
But Kirkpatrick can see both sides of the coin. As a local business owner, he has observed the business that bikers can bring to an area.
“We’ll see groups come through a few times during the season,” Kirkpatrick said. “We always get some drive by bikers during the summer months.
A recent article by Motorcycle Magazine notes that many of today’s bikers have “sophisticated tastes – and the spending power to indulge them.”
For the business owners who choose to be biker-friendly, it very likely means cash in their pocket and in their local community.
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